People love to see themselves or others they know on camera and pay rapt attention to such opportunities. Although digital video is “better, faster, cheaper” and more versatile than media, it’s still relatively novel and underutilized. Be the first on your virtual block to use this technology; cement a steadfast connection with your audience and preserve a priceless example of your work.
With economic concerns still cramping the quantity and scale of meetings and events, what better time to introduce new products and get more mileage out of them? You can add huge marketing value to your event with a living, breathing, downloadable digital video. A DVD highlights reel can be:
*Posted on a company’s website to show potential clients what makes their product and/or customer service so special.
* E-mailed with personal remarks from the host to attendees within a week of the event. This unique follow-up adds positive reinforcement to their experience.
